Finding the gap in market
Sunday, July 29th, 2007I met with one guy last week, to discuss his project. Due to confidentiality reasons, and obviously, not wanting to expose anyone prematurely, I will not divulge anything other than the fact that I think his idea holds a great promise if done smartly and correctly. He has identified a glaring omission in the market and is going to provide what others on market aren’t at this moment. And let me tell you, I’d partner up with this guy if given the chance and under the right circumstances!
That makes me think hard. Think about it, how hard it could be? One would think coming up with a great idea is easy. No! It isn’t. It requires due diligence in itself. It requires thorough research of the market, stepping away from it, and coming back to it repeatedly. It requires asking yourself mundane questions such as “Where do I go from this point A to point Q? How?” or “Where do I find out about this?” or “How do I go about this?” The questions may sound simple. But stepping outside of the box isn’t. Just ask any fish in your average Joe sized aquarium.