All this hype over iPhone! Pundits say it’s overblown, etc. I’ve got to tip the hat to Steve Jobs - what an impeccable timing it is for Apple to introduce a not so novel concept of keyless computer interface into the realm of mobile phones! The reality is that the touch screens have been with us for a long time - all these casinos and ATMs can attest to that. What Apple is doing differently is commodizing the touch screen itself even further. Think about it, if a mobile phone can sport a touch screen - soon it will appear pretty much everywhere, be it TV screen, the refrigerator door, etc. Heck, Toyota Prius already sports one, if you look carefully!
Thus the effect of iPhone on mobile phone industry will be not the ability to play multimedia - that has already been achieved. It is to introduce a hitherto relatively unused here in Western world (as opposed to Japan, for example) means of communicating with a mobile device, and set the standards even higher. Now the expectations of the average street consumer will be much much higher. It will be very interesting to see not how well Apple will do (that we know fairly well), but how will the mobile industry respond. Will it respond to it with a burst of innovation or will it drop the ball and respond with half-hearted attempts to attemp the market share?
Starting on June 29th, the show will begin!